29August, 2015

Here, There and Everywhere: Basic Tactics for Building Referral Networks

Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing to know how to acquire referrals from other lawyers; but, it’s quite another thing to […]

28August, 2015

ABA’s GPSolo Comes to Boston – Discount for LOMAP Clients/Blog Readers

Ever wondered what it’s like to be Olivia Pope from ABC’s Scandal? Well, here’s your chance to find out at the American Bar Association’s GPSolo 2015 Solo & Small Firm Summit: Strategies for Success in Boston on September 24 – 26. This year’s keynote speaker is Judy Smith, crisis management expert and inspiration for the […]

27August, 2015

Risky Business: Lawyer Referrals and the Nuclear Option

The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]

7August, 2015

The Sound Less the Fury: Listening for Your Marketing

If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social media, you’re social. This kind of thing can be difficult for lawyers, who are not […]

6August, 2015

For What It’s Worth: Considering the Upsell

One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide — though, I do appreciate those versions addressing allergy sensitivities.

And, it’s the same deal with computer software. There are freeware […]