rachel@masslomap.org

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So far rachel@masslomap.org has created 50 blog entries.
25August, 2016

The Expertise Effect: How to Grow with a Niche Law Practice

If you want to see more growth, consider transitioning into a niche law practice.

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. One […]

18August, 2016

New Requirement for Massachusetts Attorneys to Register Online

The BBO’s new requirement for Massachusetts attorneys is effective September 1, 2016.

Register online? This one should be easy to comply with.

After all, as Heidi loves to remind us, the MRPC Amendments that took effect on July 1, 2015, specifically Comment 8 on Rule 1.1: Competence, introduced a new requirement for Massachusetts attorneys to keep up […]

23June, 2016

Soft Launch: Building Out a Niche, the Safe Way [Video]

If you’re considering moving your practice into a niche but have reservations, Jared has a one minute tip that will make your decision easier.

For more information on niche practice development, check out:

-‘The Expertise Effect: How Getting Narrow Can Grow Your Practice’

-‘Rethinking the Practice of Law: Niche Practice Areas’

. . .

Liner Notes

Even though my general view […]

27May, 2016

4 Ways to Use Video Marketing to Attract New Clients and Grow Your Practice [Guest Post]

As you may have heard, our annual marketing conference will be held on June 2-3 at MCLE, Boston.  (Hey, it’s not too late to sign up!)  One of our keynote speakers for the conference is Michael Mogill, president of Crisp Video Group, a national legal video marketing company that produces high-quality and engaging videos for […]

25May, 2016

Super Marketing Conference Previews [Video]

If you’re still on the fence about registering for this year’s Super Marketing Conference, find out why you should. Watch some of our speakers previewing their topics and inviting you to join us for #SuperMarket6! Select the ‘conference sponsor’ rate to get in for half-price when you register.

Check out the YouTube Playlist, or watch them here:

Michael […]

13May, 2016

Privacy Breaches, Cybercrimes and the Practice of Law [Guest Post]

You may have noticed that we write a lot about data security at this blog.  That’s not by accident: lawyers have a seemingly ever-increasing number of professional responsibilities respecting the confidentiality of the client information they maintain; simultaneously, they’re opposed in those efforts by new, and more complex threats related to data breach.  But, that’s […]

22April, 2016

7 Tactics for Building Strong Passwords [Guest Post]

It’s a basic tenet of personal and professional data security: You need strong passwords, if you want to better secure your private information.  Even as that is a well-known proposition, the most common passwords are easily cracked.  Part of the challenge, especially for businesses, comes in establishing effective password regimes.  The following guest blog post […]

28March, 2016

Do You Have a Contentious Relationship with Social Media? Revise Your Practice [Video]

If you’re overwhelmed by social media marketing options, Jared will simplify your plan in 90 seconds. He’ll also invite you to our annual Marketing Conference. Save June 2 + 3, and register here (and select Conference Sponsor to save 50%).

4March, 2016

Factoring Out the Factory: Process is NOT a Dirty Word [Video]

If you already know how advantageous it can be to leverage workflows in your law practice but hesitate to automate, Jared is here to calm your fears. And if you don’t already know how much the right processes can help, Jared covers that too. All in 90 seconds.

17February, 2016

Refreshing: InstaDocket Automates Massachusetts Courts Updates

Lawyers appearing in court rely on case dockets to trigger action: to develop workflows for case management, to manage their general calendars and to mold (and reformat) case strategies.  With advances in technology, courts are now making documents attached to case dockets directly available online; and, that’s the case with Massachusetts, too, where courts are […]