Announcing Our New Startup Kit!

Thinking about opening your own practice? Be aware, there’s a lot more to it then merely hanging a shingle and being a good lawyer. You’ll need to understand how to conduct an IOLTA three-way reconciliation, set a budget, manage client files, obtain malpractice insurance, implement technology, market your practice, and much much more. That’s where, […]

Ethical Quandary: How Best to Acquire Information About the Revised Massachusetts Rules of Professional Conduct

You’ll have heard that the Massachusetts Rules of Professional Conduct were substantially revised this Summer. You’ll have heard that, in part, because we told you about it.

. . . which gives rise to an interesting question: How should you best acquire information about the new rules? Decisions, decisions.

Well, buck up. You don’t have to decide.

Like […]

Here, There and Everywhere: Basic Tactics for Building Referral Networks

Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing to know how to acquire referrals from other lawyers; but, it’s quite another thing to […]

Risky Business: Lawyer Referrals and the Nuclear Option

The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]

The Sound Less the Fury: Listening for Your Marketing

If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social media, you’re social. This kind of thing can be difficult for lawyers, who are not […]

For What It’s Worth: Considering the Upsell

One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide — though, I do appreciate those versions addressing allergy sensitivities.

And, it’s the same deal with computer software. There are freeware […]

Get Your Lunch On: Here’s a Limited Edition Podcast Series You Can Sink Your Teeth Into

We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly.

It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened the Lunch Hour Legal Marketing podcast (props to Trent Carlyle on the dope logo), which features […]

Countdown to the New Ethics Rules

July 1, 2015: Mark Your Calendars for the New Massachusetts Rules of Conduct.

The New Massachusetts Rules have been in the works since 2013 when the SJC’s Standing Advisory Committee on the Rules of Professional Conduct published its proposed revisions to the Rules. The changes to the Rules are significant and thus will impact your practice. […]

The Wisest Things Anyone Ever Said The Other Day: The Best Quotes (or Paraphrasings) from the 2015 ‘Super’ Marketing Conference

Thursday, our annual marketing conference went down. Mercifully, this is the last blog post I will have to write on the subject. Don’t worry, though: you’ll hear about the 2016 program when it rolls around again, next Spring.

But, before we leave the 2015 conference entirely in our rearviews, we might as well extract the last […]

Get Social: Social Law Library Offers Exclusive Discounts to ‘Super’ Marketing Conference Attendees

There’s still time to register for our ‘Super’ Marketing Conference tomorrow. And now, there’s another reason to do so:

Social Law Library will be offering special deals to conference attendees, including:

-reduced rate memberships

-20% off web design services

-1 free CLE class, to 1 lucky winner

-2 for 1 online research database deals

Register for the conference here, or just […]