Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing to know how to acquire referrals from other lawyers; but, it’s quite another thing to […]
The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]
If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social media, you’re social. This kind of thing can be difficult for lawyers, who are not […]
One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide — though, I do appreciate those versions addressing allergy sensitivities.
And, it’s the same deal with computer software. There are freeware […]
We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly.
It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened the Lunch Hour Legal Marketing podcast (props to Trent Carlyle on the dope logo), which features […]
July 1, 2015: Mark Your Calendars for the New Massachusetts Rules of Conduct.
The New Massachusetts Rules have been in the works since 2013 when the SJC’s Standing Advisory Committee on the Rules of Professional Conduct published its proposed revisions to the Rules. The changes to the Rules are significant and thus will impact your practice. […]
The Wisest Things Anyone Ever Said The Other Day: The Best Quotes (or Paraphrasings) from the 2015 ‘Super’ Marketing ConferenceJared Correia
Thursday, our annual marketing conference went down. Mercifully, this is the last blog post I will have to write on the subject. Don’t worry, though: you’ll hear about the 2016 program when it rolls around again, next Spring.
But, before we leave the 2015 conference entirely in our rearviews, we might as well extract the last […]
There’s still time to register for our ‘Super’ Marketing Conference tomorrow. And now, there’s another reason to do so:
Social Law Library will be offering special deals to conference attendees, including:
-reduced rate memberships
-20% off web design services
-1 free CLE class, to 1 lucky winner
-2 for 1 online research database deals
Register for the conference here, or just […]
This week, at the LOMAP Blog, we will be offering daily profiles of prominent speakers presenting at our annual marketing conference. Having covered our out-of-town guests, we complete our journey today with a passel of local presenters, who will be speaking at various points throughout the day.
The 2015 ‘Super’ Marketing Conference will be held next […]
This week, at the LOMAP Blog, we will be offering daily profiles of prominent speakers presenting at our annual marketing conference. We continue today with Leigh McMillan, Vice President of Marketing at Avvo. Leigh will present make a presentation on ‘Surviving and Thriving in Social Media’ in the later morning.
The 2015 ‘Super’ Marketing Conference will be […]