4December, 2015

Hedge Fund: The Value of Retainers [Video]

Jared brought his friends Chuckie Sullivan + Rod Tidwell into this week’s vlog to talk about retainers.*

In 90 seconds, find out why you need to collect retainers and how you can structure them.

* No. Ben Affleck and Cuba Gooding, Jr. don’t actually appear in character from Good Will Hunting and Jerry Maguire, respectively, in this […]

5November, 2015

Billing Construction: Drafting Bills Clients Waddle to Pay [Video]

Jared tells you a few things you can do to encourage clients to pay their bills (and retain your services!).

He also tells you what he’s wearing for Halloween. All in 90 seconds. Watch now:

29October, 2015

Sales Recycle: How Many Times Must You Convince Your Existing Clients to Stay On?

It’s one of those age old questions, like ‘How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop’?   (It’s 3.)  Unfortunately, when it comes to client maintenance, there is no wizened, old owl available to guide your ruminations.  . . . If you’re even ruminating on the subject […]

25September, 2015

Announcing Our New Startup Kit!

Thinking about opening your own practice? Be aware, there’s a lot more to it then merely hanging a shingle and being a good lawyer. You’ll need to understand how to conduct an IOLTA three-way reconciliation, set a budget, manage client files, obtain malpractice insurance, implement technology, market your practice, and much much more. That’s where, […]

16September, 2015

Ethical Quandary: How Best to Acquire Information About the Revised Massachusetts Rules of Professional Conduct

You’ll have heard that the Massachusetts Rules of Professional Conduct were substantially revised this Summer. You’ll have heard that, in part, because we told you about it.

. . . which gives rise to an interesting question: How should you best acquire information about the new rules? Decisions, decisions.

Well, buck up. You don’t have to decide.

Like […]

29August, 2015

Here, There and Everywhere: Basic Tactics for Building Referral Networks

Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing to know how to acquire referrals from other lawyers; but, it’s quite another thing to […]

27August, 2015

Risky Business: Lawyer Referrals and the Nuclear Option

The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]

7August, 2015

The Sound Less the Fury: Listening for Your Marketing

If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social media, you’re social. This kind of thing can be difficult for lawyers, who are not […]

6August, 2015

For What It’s Worth: Considering the Upsell

One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide — though, I do appreciate those versions addressing allergy sensitivities.

And, it’s the same deal with computer software. There are freeware […]

9July, 2015

Get Your Lunch On: Here’s a Limited Edition Podcast Series You Can Sink Your Teeth Into

We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly.

It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened the Lunch Hour Legal Marketing podcast (props to Trent Carlyle on the dope logo), which features […]