Announcing Our New Startup Kit!

Thinking about opening your own practice? Be aware, there’s a lot more to it then merely hanging a shingle and being a good lawyer. You’ll need to understand how to conduct an IOLTA three-way reconciliation, set a budget, manage client files, obtain malpractice insurance, implement technology, market your practice, and much much more. That’s where, […]

Ethical Quandary: How Best to Acquire Information About the Revised Massachusetts Rules of Professional Conduct

You’ll have heard that the Massachusetts Rules of Professional Conduct were substantially revised this Summer. You’ll have heard that, in part, because we told you about it.

. . . which gives rise to an interesting question: How should you best acquire information about the new rules? Decisions, decisions.

Well, buck up. You don’t have to decide.

Like […]

Announcing Our New Website: A Web Development Case Study for Solo and Small Firms

Web development is a much more dynamic process than it was previously. If you’re not refreshing your site every 2 to 3 years, you’ve fallen behind the times. No longer can you design a site and let it sit for years on end. You need to keep both your content and design fresh. If not, […]

ABA’s GPSolo Comes to Boston – Discount for LOMAP Clients/Blog Readers

Ever wondered what it’s like to be Olivia Pope from ABC’s Scandal? Well, here’s your chance to find out at the American Bar Association’s GPSolo 2015 Solo & Small Firm Summit: Strategies for Success in Boston on September 24 – 26. This year’s keynote speaker is Judy Smith, crisis management expert and inspiration for the […]

Risky Business: Lawyer Referrals and the Nuclear Option

The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]

The Sound Less the Fury: Listening for Your Marketing

If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social media, you’re social. This kind of thing can be difficult for lawyers, who are not […]

For What It’s Worth: Considering the Upsell

One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide — though, I do appreciate those versions addressing allergy sensitivities.

And, it’s the same deal with computer software. There are freeware […]

Fastcase 50: Jared’s Big Debut

Jared has finally made it to the big leagues being named one of Fastcase 50’s “smartest, most courageous innovators, techies, visionaries, and leaders” in the legal industry. Why? Well, if you know Jared, I’m certain you can answer that question for yourself. But, I’ll boast on his behalf anyhow. Here’s a sampling of his accomplishments via Fastcase 50: “regular […]

Guest Post: Going Solo? Tips to Get You Off the Ground

It’s not easy to start a law practice as a young lawyer, especially on your own. (Good thing groups like Starting Out Solo are around, huh?) Now, I can tell you about all kinds of tricks; but, I’m not young, and I haven’t practiced in years. That’s why we like to occasionally spotlight the perspectives […]

Get Your Lunch On: Here’s a Limited Edition Podcast Series You Can Sink Your Teeth Into

We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly.

It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened the Lunch Hour Legal Marketing podcast (props to Trent Carlyle on the dope logo), which features […]