11August, 2017

How to Find the Right Marketing Strategy for Your Law Practice

Marketing and business development begins with an answer to the question: Who are you trying to attract as future clients? It begins with selecting your practice area and niche.

Your answer should infuse every choice you make about your marketing methods and content. Marketing methods include both active and passive means, using the array of […]

1August, 2017

How to Develop and Collaborate with your Networks for a Better Law Practice

There is a very social side to law practice performance. Here’s how you can start developing your networks and your ability to collaborate in them to find new growth for your law practice and career.

The most effective people create and then tap into their large, diversified networks for help when they need it. It’s how they get their […]

27July, 2017

5 Tips for Lawyers to Guide their Clients [Webinar]

Success for lawyers depends on clients in a number of ways. Our next edition of Webinars for Busy Lawyers will help you improve your law practice by cultivating your clients’ understanding of your representation and work on their legal case – in 30 minutes or less.
On August 22nd at 12pm (eastern)
Charity Anastasio will present
You are […]

8June, 2017

How to Develop Client Relationships That Drive Referrals

Start with trust to drive word-of-mouth referrals for your law practice.
A client service focus leads to more-effective client acquisition and retention as it helps transform a potential client into an actual client, an anxious client into a cooperative client, and a difficult client into a brand advocate.

How is the customer experience focus different from what […]

1June, 2017

Optimizing Your Online Reputation & Credibility

Enhance your law firm’s credibility and reputation online to attract the right clients.
Your next best client will likely go online for research before hiring a new lawyer. Are you easy to find? Does your online brand showcase the information that matters most in terms of helping people assess you and your practice? Your success depends […]

19May, 2017

Using Digital Marketing to Court the Right Clients

Get the strategies you need to grow your law practice online.
Creating an online presence and optimizing online visibility is vital to grow your law practice. The Keynote on our first day at this year’s Super Marketing Conference is designed to show you how to increase conversions and provide the best user experience for brand loyalty […]

1May, 2017

2017 Super Marketing Conference for Solo + Small Firm Lawyers

Find out how to market your solo or small law practice in the most effective ways at the 7th Annual Super Marketing Conference: New England’s premier legal marketing conference returns to Boston on June 22-23.
This year’s conference presents Fearless Marketing for Solo and Small Firm Lawyers, organized by the Massachusetts Law Office Management Assistance Program, Massachusetts […]

26January, 2017

How to Start an Innovative Business Plan for Your Law Practice

You need the essential building blocks to create an innovative law practice.
Once you have your vision statement developed, you’re ready start planning to get there. If you still need to identify your vision of career success, find out how to start in this recent post.

On February 16th, you can find out how to use innovative thinking to help you […]

18January, 2017

8 Tips to Maximize Your Law Firm’s Digital Marketing

You’re a lawyer with a website. Now what?
These days most attorneys have a website (and, if you don’t, we need to talk). But, a website doesn’t automatically get you business. There is a lot more to online marketing then merely putting up a simple website. You first need to understand what your potential clients are […]

6January, 2017

New Year, New Start: 10 Practical Tips for Greater Success in Your Law Practice [Webinar]

Get 10 tips to make 2017 your most successful year in law practice – in 30 minutes or less – in the next edition of our Webinars for Busy Lawyers!
On January 18th at 12pm (eastern)
Elizabeth Jolliffe presented
New Year, New Start: 10 Practical Tips for Greater Success in Your Law Practice
You don’t have to make any […]