8June, 2017

How to Develop Client Relationships That Drive Referrals

Start with trust to drive word-of-mouth referrals for your law practice.
A client service focus leads to more-effective client acquisition and retention as it helps transform a potential client into an actual client, an anxious client into a cooperative client, and a difficult client into a brand advocate.

How is the customer experience focus different from what […]

1June, 2017

Optimizing Your Online Reputation & Credibility

Enhance your law firm’s credibility and reputation online to attract the right clients.
Your next best client will likely go online for research before hiring a new lawyer. Are you easy to find? Does your online brand showcase the information that matters most in terms of helping people assess you and your practice? Your success depends […]

19May, 2017

Using Digital Marketing to Court the Right Clients

Get the strategies you need to grow your law practice online.
Creating an online presence and optimizing online visibility is vital to grow your law practice. The Keynote on our first day at this year’s Super Marketing Conference is designed to show you how to increase conversions and provide the best user experience for brand loyalty […]

1May, 2017

2017 Super Marketing Conference for Solo + Small Firm Lawyers

Find out how to market your solo or small law practice in the most effective ways at the 7th Annual Super Marketing Conference: New England’s premier legal marketing conference returns to Boston on June 22-23.
This year’s conference presents Fearless Marketing for Solo and Small Firm Lawyers, organized by the Massachusetts Law Office Management Assistance Program, Massachusetts […]

26January, 2017

How to Start an Innovative Business Plan for Your Law Practice

You need the essential building blocks to create an innovative law practice.
Once you have your vision statement developed, you’re ready start planning to get there. If you still need to identify your vision of career success, find out how to start in this recent post.

On February 16th, you can find out how to use innovative thinking to help you […]

18January, 2017

8 Tips to Maximize Your Law Firm’s Digital Marketing

You’re a lawyer with a website. Now what?
These days most attorneys have a website (and, if you don’t, we need to talk). But, a website doesn’t automatically get you business. There is a lot more to online marketing then merely putting up a simple website. You first need to understand what your potential clients are […]

6January, 2017

New Year, New Start: 10 Practical Tips for Greater Success in Your Law Practice [Webinar]

Get 10 tips to make 2017 your most successful year in law practice – in 30 minutes or less – in the next edition of our Webinars for Busy Lawyers!
On January 18th at 12pm (eastern)
Elizabeth Jolliffe presented
New Year, New Start: 10 Practical Tips for Greater Success in Your Law Practice
You don’t have to make any […]

3January, 2017

Calling All Marketing Experts: Submit Your Proposals for Our June Conference

We’re accepting proposals for sessions at 2017’s Super Marketing Conference until January 31st.
Consider joining us, along with the ABA Law Practice Division, ABA Women Rainmakers, and MCLE, as a speaker on June 22-23 right here in Boston, for Fearless Marketing: Start Doing the Things You Thought You Couldn’t.

We rely on experts like you to bring […]

24October, 2016

Pro Bono Week 2016 Starts on October 23

Pro Bono Week 2016 is here. You know participating will help others; find out how it can help you too.

This is nothing new: Solo and small practice lawyers’ top concern is getting more clients. This makes sense, because it’s essential to your paycheck and marketing classes are not law school’s wheelhouse. (And marketing campaigns take […]

13October, 2016

The Dollars + Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law […]