13October, 2016

The Dollars + Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law […]

11October, 2016

How to Infuse Your Marketing with Purpose + Grit [Webinar]

In the first of our new Webinars for Busy Lawyers series, learn how to grow your practice by marketing with purpose and grit with Tim Baran.

About the Program

In a recent survey of solos and small firms, lawyers identified getting new client business as the top challenge.

To get new business you’ll need a marketing strategy. But […]

30September, 2016

Coming Soon! Webinars for Busy Lawyers

Designed to offer more relevance and consume less time, we present: Webinars for Busy Lawyers.

If you spent September waiting for us to announce a new Lunch Hour Legal Marketing webinar, we’re sorry.

But we’re also not sorry. We’ve spent some time evaluating our format, and are excited to provide a shiny new webinar series: Webinars for […]

25August, 2016

The Expertise Effect: How to Grow with a Niche Law Practice

If you want to see more growth, consider transitioning into a niche law practice.

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. One […]

23June, 2016

Soft Launch: Building Out a Niche, the Safe Way [Video]

If you’re considering moving your practice into a niche but have reservations, Jared has a one minute tip that will make your decision easier.

For more information on niche practice development, check out:

-‘The Expertise Effect: How Getting Narrow Can Grow Your Practice’

-‘Rethinking the Practice of Law: Niche Practice Areas’

. . .

Liner Notes

Even though my general view […]

27May, 2016

4 Ways to Use Video Marketing to Attract New Clients and Grow Your Practice [Guest Post]

As you may have heard, our annual marketing conference will be held on June 2-3 at MCLE, Boston.  (Hey, it’s not too late to sign up!)  One of our keynote speakers for the conference is Michael Mogill, president of Crisp Video Group, a national legal video marketing company that produces high-quality and engaging videos for […]

25May, 2016

Super Marketing Conference Previews [Video]

If you’re still on the fence about registering for this year’s Super Marketing Conference, find out why you should. Watch some of our speakers previewing their topics and inviting you to join us for #SuperMarket6! Select the ‘conference sponsor’ rate to get in for half-price when you register.

Check out the YouTube Playlist, or watch them here:

Michael […]

19May, 2016

Finders’ Mutation: Getting Discovered Online

Back in the day, you could hide from the internet.  There was a time (like when horseless carriages were in general use) when potential clients would not look for or vet lawyers online — at least not aggressively.  This was a function of a lack of information (just think of how much more stuff is […]

29April, 2016

Tips for Lawyers on LinkedIn: Recap from ABA TECHSHOW 2016 [Video]

Yet another product of Heidi’s time in Chicago last month at ABA TECHSHOW 2016: The official experts on LinkedIn for Lawyers shared 5 excellent tips for attorneys to get the most traction possible from LinkedIn, and you can get them all in under 2 minutes! If you have a whole hour, LinkedIn in One Hour for Lawyers is in its 2nd […]

22January, 2016

Online Checkup: Google Yourself [Video]

Yes. Google yourself. Jared will tell you what’s at stake if you don’t.

When you’re ready to start managing your reputation, head over to the Legal Toolkit podcast, Online Reviews: Yelp for Help.

And after you’ve Googled yourself, you deserve to treat yourself. (Hopefully to something more entertaining than Paw Patrol.)