18January, 2017

8 Tips to Maximize Your Law Firm’s Digital Marketing

You’re a lawyer with a website. Now what?
These days most attorneys have a website (and, if you don’t, we need to talk). But, a website doesn’t automatically get you business. There is a lot more to online marketing then merely putting up a simple website. You first need to understand what your potential clients are […]

6January, 2017

New Year, New Start: 10 Practical Tips for Greater Success in Your Law Practice [Webinar]

Get 10 tips to make 2017 your most successful year in law practice – in 30 minutes or less – in the next edition of our Webinars for Busy Lawyers!
On January 18th at 12pm (eastern)
Elizabeth Jolliffe will present
New Year, New Start: 10 Practical Tips for Greater Success in Your Law Practice
You don’t have to make […]

3January, 2017

Calling All Marketing Experts: Submit Your Proposals for Our June Conference

We’re accepting proposals for sessions at 2017’s Super Marketing Conference until January 31st.
Consider joining us, along with the ABA Law Practice Division and MCLE, as a speaker on June 22-23 right here in Boston, for Fearless Marketing: Start Doing the Things You Thought You Couldn’t.

We rely on experts like you to bring value to our […]

24October, 2016

Pro Bono Week 2016 Starts on October 23

Pro Bono Week 2016 is here. You know participating will help others; find out how it can help you too.

This is nothing new: Solo and small practice lawyers’ top concern is getting more clients. This makes sense, because it’s essential to your paycheck and marketing classes are not law school’s wheelhouse. (And marketing campaigns take […]

13October, 2016

The Dollars + Sense of Legal Marketing

The only thing more expensive than hiring a lawyer is advertising as one.

For example, a recent study of online advertising found that 78 of the top 100 most expensive Google advertising terms are fought over by lawyers looking for clients. It can cost a lot of money to market a law firm. Worse, most law […]

11October, 2016

How to Infuse Your Marketing with Purpose + Grit [Webinar]

In the first of our new Webinars for Busy Lawyers series, learn how to grow your practice by marketing with purpose and grit with Tim Baran.

About this Webinar

In a recent survey of solos and small firms, lawyers identified getting new client business as the top challenge.

To get new business you’ll need a marketing strategy. But […]

30September, 2016

Coming Soon! Webinars for Busy Lawyers

Designed to offer more relevance and consume less time, we present: Webinars for Busy Lawyers.

If you spent September waiting for us to announce a new Lunch Hour Legal Marketing webinar, we’re sorry.

But we’re also not sorry. We’ve spent some time evaluating our format, and are excited to provide a shiny new webinar series: Webinars for […]

25August, 2016

The Expertise Effect: How to Grow with a Niche Law Practice

If you want to see more growth, consider transitioning into a niche law practice.

Almost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. One […]

23June, 2016

Soft Launch: Building Out a Niche, the Safe Way [Video]

If you’re considering moving your practice into a niche but have reservations, Jared has a one minute tip that will make your decision easier.

For more information on niche practice development, check out:

-‘The Expertise Effect: How Getting Narrow Can Grow Your Practice’

-‘Rethinking the Practice of Law: Niche Practice Areas’

. . .

Liner Notes

Even though my general view […]

27May, 2016

4 Ways to Use Video Marketing to Attract New Clients and Grow Your Practice [Guest Post]

As you may have heard, our annual marketing conference will be held on June 2-3 at MCLE, Boston.  (Hey, it’s not too late to sign up!)  One of our keynote speakers for the conference is Michael Mogill, president of Crisp Video Group, a national legal video marketing company that produces high-quality and engaging videos for […]