More Articles from Archive ~ Marketing

#476900827 / gettyimages.com About three seconds. That’s how much time visitors will give your website before forming a first (and, perhaps fixed and final) impression. (There are versions of this parable in which time gets extended — up to about a minute; still, that’s almost just as harrowing.) Given that truncated pitch cycle, it’s essential [...]

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Referral marketing, as opposed to direct marketing, targets people with the potential to send you business. Successful firms rely on a high percentage of referrals to keep their practice booming. A referral network must be developed and maintained. And merely going to a networking event and meeting some people won’t cut it. Here are five [...]

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