More Articles from Archive ~ Marketing

Every business travels upon a strong current, built of inertia. As work gets done, and as business picks up, ways to do things develop, and become processes — even if those ways were never meant to be formalized processes, but only introductory placeholders. Most small law firms travel along with the current for their entire [...]

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Many new lawyers I talk to are reluctant to start blogging, even as it’s a tremendous content marketing tool that is one of the best ways for lawyers to build their expertise, and their following. A variant of the same, simple protestation is always made: ‘But, What can I write about? I’m not an expert.’ [...]

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