Even though they know it’s a great way to generate qualified leads, lawyers shy away from content marketing, because . . . you know: they actually have to produce content. Whether and how to blog is a frequent subject of our consultations; and, much of that conversation surrounds notions of strategy: when, how and what […]
It’s one of those age old questions, like ‘How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop’? (It’s 3.) Unfortunately, when it comes to client maintenance, there is no wizened, old owl available to guide your ruminations. . . . If you’re even ruminating on the subject […]
Thinking about opening your own practice? Be aware, there’s a lot more to it then merely hanging a shingle and being a good lawyer. You’ll need to understand how to conduct an IOLTA three-way reconciliation, set a budget, manage client files, obtain malpractice insurance, implement technology, market your practice, and much much more. That’s where, […]
Ethical Quandary: How Best to Acquire Information About the Revised Massachusetts Rules of Professional ConductJared Correia
You’ll have heard that the Massachusetts Rules of Professional Conduct were substantially revised this Summer. You’ll have heard that, in part, because we told you about it.
. . . which gives rise to an interesting question: How should you best acquire information about the new rules? Decisions, decisions.
Well, buck up. You don’t have to decide.
Web development is a much more dynamic process than it was previously. If you’re not refreshing your site every 2 to 3 years, you’ve fallen behind the times. No longer can you design a site and let it sit for years on end. You need to keep both your content and design fresh. If not, […]
Last time, we addressed the importance of refining your tactics in attempting to acquire consistent referrals from other lawyers. This time, it probably makes sense to tell you where to develop those relationships with your colleagues, because: it’s one thing to know how to acquire referrals from other lawyers; but, it’s quite another thing to […]
Ever wondered what it’s like to be Olivia Pope from ABC’s Scandal? Well, here’s your chance to find out at the American Bar Association’s GPSolo 2015 Solo & Small Firm Summit: Strategies for Success in Boston on September 24 – 26. This year’s keynote speaker is Judy Smith, crisis management expert and inspiration for the […]
The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]
If you focus on content marketing to advertise your law firm, even in the age of video, you’re probably still pretty heavy into text. Meaning: you likely write a lot. You blog, you guest blog, you comment, you’re on social media, you’re social. This kind of thing can be difficult for lawyers, who are not […]
One does not simply buy a product in 2015. As our society has advanced in its complexity, products, even niche products, are fitted for specific uses. That’s why there are umpteen dozen versions of Tide — though, I do appreciate those versions addressing allergy sensitivities.
And, it’s the same deal with computer software. There are freeware […]