27August, 2015

Risky Business: Lawyer Referrals and the Nuclear Option

The most successful law firms generate the bulk of their clients from referrals. Referrals are key to an effective law firm marketing plan because reliance on referrals can reduce the effort you have to put into marketing your practice over time. You have to hustle to develop referral pipelines; but, once you’ve established those, you […]

15July, 2015

Guest Post: Going Solo? Tips to Get You Off the Ground

It’s not easy to start a law practice as a young lawyer, especially on your own. (Good thing groups like Starting Out Solo are around, huh?) Now, I can tell you about all kinds of tricks; but, I’m not young, and I haven’t practiced in years. That’s why we like to occasionally spotlight the perspectives […]

9July, 2015

Get Your Lunch On: Here’s a Limited Edition Podcast Series You Can Sink Your Teeth Into

We dabble as podcasters in much the same way that Ron Burgundy dabbles in the jazz flute: smartly.

It was only a matter of time, however, before just the one Legal Talk Network podcast was not enough. So, we opened the Lunch Hour Legal Marketing podcast (props to Trent Carlyle on the dope logo), which features […]

26June, 2015

Countdown to the New Ethics Rules

July 1, 2015: Mark Your Calendars for the New Massachusetts Rules of Conduct.

The New Massachusetts Rules have been in the works since 2013 when the SJC’s Standing Advisory Committee on the Rules of Professional Conduct published its proposed revisions to the Rules. The changes to the Rules are significant and thus will impact your practice. […]

19June, 2015

Secure Your Data: Part 3, Encryption Basics

This series began with a post on the Massachusetts Data Privacy Laws, which provide standards for businesses that keep certain types of personal information. Following up that statutory and regulatory update, I provided you with my top digital security tips, including tip #6: Encryption.

In this third post, you’ll learn about encryption. I promise no techie language, only […]

6June, 2015

The Wisest Things Anyone Ever Said The Other Day: The Best Quotes (or Paraphrasings) from the 2015 ‘Super’ Marketing Conference

Thursday, our annual marketing conference went down. Mercifully, this is the last blog post I will have to write on the subject. Don’t worry, though: you’ll hear about the 2016 program when it rolls around again, next Spring.

But, before we leave the 2015 conference entirely in our rearviews, we might as well extract the last […]

2June, 2015

Boston Solo/Small Firm Legal Meetup Happens June 4

So, what are you doing after our annual marketing conference this Thursday, June 4? (You’ve heard about that, right?) Why not attend the official post-conference gathering at Scholars on School Street?

That’s a lot of questions, I know; but, here’s a statement for you: you should come by. While this will be the ‘official’ conference wrap […]

29May, 2015

2015 Super Marketing Conference – Speaker Feature: The Locals

This week, at the LOMAP Blog, we will be offering daily profiles of prominent speakers presenting at our annual marketing conference. Having covered our out-of-town guests, we complete our journey today with a passel of local presenters, who will be speaking at various points throughout the day.

The 2015 ‘Super’ Marketing Conference will be held next […]

26May, 2015

2015 Super Marketing Conference – Speaker Feature: Kevin O’Keefe

This week, at the LOMAP Blog, we will be offering daily profiles of prominent speakers presenting at our annual marketing conference. We continue today with Kevin O’Keefe, founder and CEO of LexBlog. Kevin will talk about ‘How Blogging Will Help You to Realize Your Dreams’, in the afternoon.

The 2015 ‘Super’ Marketing Conference will be held next […]

24April, 2015

Secure Your Data: Tips for Reviewing Vendor Service Agreements [Guest Post]

In my latest Secure Your Data series post, I provided my top digital data security tips, including tip #7: Vetting Providers. This bonus guest post digs deeper into your due diligence obligations. Attorney Louise Leduc Kennedy, whose practice involves drafting and negotiating service contracts for online software companies, explains what attorneys should be looking for […]