The Massachusetts LOMAP/North Carolina Bar Association Marketing Group will kick off its 2011-2012 monthly webinar series on Tuesday, September 27, 2011 at 12 pm, with noted advocate for and chronicler of solo and small firm success, Carolyn Elefant.

Carolyn is the author of the classic treatise “Solo By Choice: How to Be the Lawyer You Always Wanted to Be”. She is also the co-author (with Nicole Black) of “Social Media for Lawyers: The Next Frontier”. She blogs at MyShingle; and, in addition to offering her experience and assistance to solo and small firm attorneys, manages her own practice. For Carolyn’s history in her own words, visit her bio page at MyShingle.

Rather than address the same old, hackneyed topics in the generic legal marketing holster (network; have a web presence; send newsletters), Carolyn’s presentation will focus on why certain marketing techniques matter, so that you can prioritize the most effective ones for your practice. In running down the numbers, some surprising, Carolyn’s dynamic presentation will clearly illustrate the reasons why the most successful marketing options work, and can work for you, too.

*If you are not yet a member of the Massachusetts LOMAP/North Carolina Bar Association Marketing Group, but wish to attend this FREE webinar: please sign up for the group and RSVP for the program by contacting Rachel Willcox, at*

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You will have noticed that this little marketing club is no longer solely a venture of the Massachusetts LOMAP program. In order to expand the scope of our marketing programming (both in terms of numbers of attorneys affected, and in terms of reach for gaining quality presenters), we have teamed with the North Carolina Bar Association, specifically with Erik Mazzone, of the North Carolina Bar Association’s Center for Practice Management, to run this series of free webinars.

Otherwise, things remain substantially the same, all the good work that has been going down here continuing onward. We’ll hold free webinars each month, from September through April (save December), before hosting a final, day-and-a-half long conference at the end of the regular sessions, in May, before taking the summer off.

Membership in the Marketing Group gets you notice of monthly meetings and log-in/dial-in information, as well as access to the members-only group page, where you can discuss marketing matters (even swapping tips and suggestions, if you’re into that) with your colleagues and LOMAP and CPM staff.

**There is no cost associated with the LOMAP/North Carolina Bar Association Marketing Group. Membership in the group is free; access to webinars is free.**