Enhance your law firm’s credibility and reputation online to attract the right clients.

Your next best client will likely go online for research before hiring a new lawyer. Are you easy to find? Does your online brand showcase the information that matters most in terms of helping people assess you and your practice? Your success depends on your answers to these questions.

And you can improve your answers at this year’s Super Marketing Conference. Brian Farrell, Senior Director of Sales at Martindale-Hubbell, designed a workshop to show you how to assess and enhance your online brand identity and reputation.

We have several other workshops, Keynotes, one-on-one sessions with experts (including Brian!), and valuable networking opportunities lined up in Boston over June 22 – 23.

Register here at the ‘Conference Sponsor’ rate for our 50% discount. For scholarship and other inquiries, email heidi@masslomap.org.

The Martindale Legal Marketing blog showcases opportunities to use social media to start improving your online reputation and credibility. Follow the title links to read the full posts.

3 Ways Lawyers Can Be People on Social Media

  • Share your behind-the-scenes world
    • Work-related examples that convey your dedication
    • Throwbacks that illustrate your professional growth
    • Getting ready for action
  • Share your knowledge
    • Humor and fun analysis
    • Content related to serious considerations
  • Share your successes
    • Guest speaking
    • Big cases
    • Charitable deeds or community work

Opportunities to Optimize Twitter

  • Username reinforcing branding or services
  • Bio for quick contact info
  • Location setting
  • Lead to website practice areas page
  • Verify your page

Opportunities to Optimize Facebook

  • Call to action buttons
  • Tabs to customize priority
  • Showcase services
  • Showcase Reviews
  • About page expansions
  • Verify your page

In Brian’s workshop at the 2017 Super Marketing Conference, you will discover:

  • Best practices and tips for positioning yourself the way you want to be perceived
  • How to assess, enhance, and monitor your online reputation and maintain your personal and professional standards
  • How to ask for and optimize online ratings and review (including a complimentary guide!)

Meet Brian and all our experts in Boston on June 22 – 23! Register here at the ‘Conference Sponsor’ rate for our 50% discount.