You can no longer merely “hang a shingle” and expect clients to walk through your door. As competition increases and more and more prospective clients look to the Internet for answers to their legal problems, you need to have your pulse on new marketing strategies. Especially when starting out, you should have a marketing plan or platform to inform where and how you will market to prospective clients and referral sources. At the outset, focus on what you know and what you’re good at, but make sure to include some variety and continue to redefine your plan based on legal trends and analytics (what’s working, what’s not).

SECTION CONTENTS

Traditional Marketing

Online Marketing

Advertising Ethics

RESOURCES

LOMAP Sample Marketing and Analytics Platform

LOMAP Workbook: Supercharge Your Marketing and Business Development

Lunch Hour Legal Marketing – Webinars and Conferences