19October, 2014

Closing a Small Law Practice – The Short List

Whether you are changing careers, retiring, or merging with another firm, there are many reasons why you might need to close up your law office.  Even if you don’t have plans to do so any time soon, it is prudent to prepare a succession plan for when the time comes (particularly if due to unforeseen […]

11October, 2014

Block Letters: Time Management for Lawyers, Part 1: Basic Solutions

Life is a continuing struggle for additional time. Not that we can ‘add time’ to our terranean existence. The best we can do is to use the time we are allotted more wisely; and, in the business context, that means being as efficient as possible — so that you can complete your work, and get […]

7October, 2014

3 Second Rule: Does Your Website Floor Visitors?

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About three seconds. That’s how much time visitors will give your website before forming a first (and, perhaps fixed and final) impression. (There are versions of this parable in which time gets extended — up to about a minute; still, that’s almost just as harrowing.) Given that truncated pitch cycle, it’s essential that […]

4October, 2014

Be That Boss: Get Together for Better Meetings

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With apologies to Jan Glassman of Daily General Counsel, for this partial conversion of the title for her excellent #DontBeThatBoss series, my intention this week is to write about methods for improving law firm staff morale via the execution of effective and regular meetings.

Effective communication from supervisors is essential to the maintenance of […]

19September, 2014

Five Best Practice Referral Marketing Tips

Referral marketing, as opposed to direct marketing, targets people with the potential to send you business. Successful firms rely on a high percentage of referrals to keep their practice booming. A referral network must be developed and maintained. And merely going to a networking event and meeting some people won’t cut it. Here are five […]

12September, 2014

Not Your Average Business Plan

Do you have a business plan for your practice?  If you are like most of the attorneys I speak with, you don’t currently have one and you cringe at the thought of it.

I used to recommend writing a business plan as both the first step to going into practice and to grow or streamline an […]

6September, 2014

Hawking Quacksalvers: (Under)promise and (Over)deliver

The legal industry has a genuine concern in rooting out charlatans. The advertising ethics rules reflect as much, with a general prohibition against producing and disseminating false or misleading information, that expands out from there. There are, assuredly, important concepts available in this universe, many of which double as useful general business advice:

‘Don’t promise a […]

29August, 2014

Like-Kind Exchange: Lawyers Should Network with Other Professionals, Too

Lawyers have a reputation for being aggressively confident; but, that notion has mostly been buttressed by television and movie depictions of trial attorneys. (Maybe I’m just playing devil’s advocate here, though.) Most of the attorneys that I’ve met would not meet the public perception; many are passive, and shy. This is one of the reasons […]

22August, 2014

Automate Your Email with Simple Scheduling Tools

“Inbox Zero” means keeping your inbox empty or nearly empty at all times, thus reducing distraction and increasing efficiency.  Inbox Zero, per its founder Merlin Mann, and its related email and task management methodology (i.e. “Getting Things Done” by David Allen), each prescribe the following:  if you can respond to an email in less than […]

21August, 2014

Law of Inertia: Change Management Within Law Firms

Every business travels upon a strong current, built of inertia. As work gets done, and as business picks up, ways to do things develop, and become processes — even if those ways were never meant to be formalized processes, but only introductory placeholders. Most small law firms travel along with the current for their entire […]