17January, 2019

How Lawyers Can Succeed by Developing Careers as Specialists

Experts get to experience more focus and charge more for their services. What more do lawyers need to know before narrowing down?
Expertise lends a strategic advantage over the long term. Business development cycles can be exhausting. Narrowing your niche into a specialty can deliver clients who are willing to pay a premium for your services […]

27November, 2018

How Lawyers Can Find the Right Clients by Creating Personas [Guest Post]

To attract the right clients, you need to understand their needs and preferences. Creating client personas for your target clients will help you connect better to develop business. Get started with these 3 steps.
We thank the team at Lawyerist.com for this helpful guest post.

Your target audience should be at the forefront of your mind when […]

21November, 2018

How to Handle Networking Season as a Lawyer

Increased opportunities to form new connections can be overwhelming, whether it’s the holiday season or conference season. Focus your efforts with these five simple steps.
Whether you feel dread or excitement as you anticipate traditional networking opportunities, your career success depends on your network more than any other factor. From Thanksgiving through the New Year, there are […]

1November, 2018

Lawyers Need Love: How To Communicate Trust

November 2 is Love Your Lawyer Day! Celebrate by developing the communication skills you need to create the trust you need for a healthier life and law practice.
Lawyers are in the business of selling their ideas. They sell prospective clients on the idea to hire them and clients on the idea to heed their advice. […]

15September, 2018

Online Marketing and SEO Essentials for Law Firms [Guest Post]

When you’re busy practicing law, there isn’t a lot of time left to develop marketing tactics. Here are the essentials you need to make sure you can be found online.
We thank the team at Lawyerist.com for this helpful guest post.

You already know that smart, strategic online marketing can mean a world of difference for your […]

10May, 2018

How to Get a Great Law Firm Website [Guest Post]

No matter what goals you’re trying to achieve with it, your law firm website needs to represent you as well as you represent your clients. Here’s what you need to make sure yours delivers.
We thank the team at Lawyerist.com for this helpful guest post. Before jumping into this practical primer, check out the extensive writing […]

30April, 2018

Brand Yourself for the Right Career as a Lawyer [Workbook 3]

Communication creates relationships. Learn how to craft the right messages to communicate how you work as a lawyer.
The difference between working to survive as a lawyer and working to thrive at it is a question of how effectively you’re adapting. And as a human, you can always learn to adapt better. This post offers the […]

5March, 2018

Top Habits of Successful Law Practice Rainmakers [Webinar]

In this edition of Webinars for Busy Lawyers, Kimberly Rice will show you how to integrate essential marketing practices into your standard operations – in 31 minutes.
In any size law practice, from solo to large, being able to get clients is an essential career skill. How can you practice law and market a law practice […]

26January, 2018

Tech Tools for Client Development: Self-Directed Legal Marketing [Webinar]

In this edition of Webinars for Busy Lawyers, Vedia Jones-Richardson will cover the technology you can use to make client development work for your law practice – in 30 minutes.
No one understands the value of your legal services better than you do. And with the marketing tools of today’s tech, you can communicate that value […]

16November, 2017

Customer Experience: How Lawyers Can Transform Client Relationships [Webinar]

In this edition of Webinars for Busy Lawyers, our own Susan Letterman White filled in for Maggie T. Watkins to share what drives clients to new levels of loyalty to their lawyers – in 31 minutes.
Do your clients regularly jump at the chance to rate your services highly on every platform they can, and become […]