24June, 2019

Creating Effective Copy + Content to Promote Your Law Practice [Webinar]

Donna Knox, Esq. shares the foundation you need to start optimizing your writing into better marketing efforts in this installment of Webinars for Busy Lawyers — in 30 minutes.
Do you want your website, blog posts, emails, and articles to attract the right audience? Do you want to become the likable authority who people seek out when […]

17May, 2019

Marketing Plan Considerations for Solo and Small Law Practices

Solo and small law practices need marketing plans — but they can’t waste time. Focus on connection, and find everything you need to consider here.
Lawyers who choose to work in solo and small practices choose to do more than practice law. Solo and small firm lawyers choose to be businesspeople. Developing business and managing the […]

18April, 2019

Social Media for Lawyers: Practical + Ethical Tips [Webinar]

Megan Zavieh, Esq. will cover what lawyers need to know to use social media effectively and ethically — in 30 minutes or less — with this installment of Webinars for Busy Lawyers.
Social media is a powerful marketing tool if lawyers know how to use it well. Use it improperly and it becomes an ethical nightmare, but use […]

11April, 2019

Elevator Speech: What Lawyers Need to Understand

If you’re looking at every new connection getting ready to deliver your pitch, you’re doing it wrong. Focus on what matters.
Save your elevator pitch for Startup Alley. You might never need to deliver an actual elevator pitch per se. You’ll always need to introduce your name and the work you do in a variety of […]

29March, 2019

How Lawyers Can Sell Better with Niche Communication

Selling requires skills most lawyers lack — but can learn. Find out what skills you need to focus on developing and how to start practicing.
Imagine Viv, a person with any legal problem, who is thinking about it as a personal problem and searching online for an answer. Viv might find a responsive answer in a […]

28February, 2019

Innovate Your Career as a Lawyer [Workbook Series]

Careers don’t plan themselves. Get the 5 workbooks you need to align your strengths, values, brand, purpose, and plan for better work as a lawyer — now optimized for download and print.
We published a 5-workbook series Susan Letterman White designed to guide you through career planning last year in blog posts with revealing exercises that help you notice […]

17January, 2019

How Lawyers Can Succeed by Developing Careers as Specialists

Experts get to experience more focus and charge more for their services. What more do lawyers need to know before narrowing down?
Expertise lends a strategic advantage over the long term. Business development cycles can be exhausting. Narrowing your niche into a specialty can deliver clients who are willing to pay a premium for your services […]

27November, 2018

How Lawyers Can Find the Right Clients by Creating Personas [Guest Post]

To attract the right clients, you need to understand their needs and preferences. Creating client personas for your target clients will help you connect better to develop business. Get started with these 3 steps.
We thank the team at Lawyerist.com for this helpful guest post.

Your target audience should be at the forefront of your mind when […]

21November, 2018

How to Handle Networking Season as a Lawyer

Increased opportunities to form new connections can be overwhelming, whether it’s the holiday season or conference season. Focus your efforts with these five simple steps.
Whether you feel dread or excitement as you anticipate traditional networking opportunities, your career success depends on your network more than any other factor. From Thanksgiving through the New Year, there are […]

1November, 2018

Lawyers Need Love: How To Communicate Trust

November 2 is Love Your Lawyer Day! Celebrate by developing the communication skills you need to create the trust you need for a healthier life and law practice.
Lawyers are in the business of selling their ideas. They sell prospective clients on the idea to hire them and clients on the idea to heed their advice. […]