Donna Knox, Esq. shares the foundation you need to start optimizing your writing into better marketing efforts in this installment of Webinars for Busy Lawyers — in 30 minutes.
Do you want your website, blog posts, emails, and articles to attract the right audience? Do you want to become the likable authority who people seek out when they need the services you offer?
This webinar shows you how to use your marketing platform to distinguish yourself rather than just add to the noise. Find out how to use copy and content to promote yourself, your law practice, and your brand. You’ll learn the difference between copy and content, and the basic techniques of structure for each. We’ll talk about the power of a persuasive message and you’ll see the importance of story versus cold facts.
About the Expert
Donna Knox, Esq. is a Freelance Copy and Content Writer, specializing in Legal and Pet Services: Web Content; B2B; Direct Response; Press Releases; Blogs; Newsletters; White papers; Landing Pages and more. Donna is an Attorney (20+ years in Virginia Practice) and Legislative Liaison in support of missing American service members. Donna is also a former journalist, mediator, collaborative law professional, and guardian ad litem for children.