October 20, 2017 @ 12:30 pm – 1:00 pm
Rachel Casper

In this edition of Webinars for Busy Lawyers, Annie Scranton will help you understand how traditional media can help your law practice grow – in 50 minutes.

Traditional media has received less attention as an avenue for business development for lawyers since social media has become a dominant trend. But they aren’t mutually exclusive, and traditional media offers distinct advantages.

An average person spends more than 10 hours a day dedicated to a screen of some sort – that’s more than 10 hours of opportunity for your firm to get in front of a potential client. Media coverage can get you on those screens and allow you to tap into unexplored markets to build brand awareness and generate leads.

Key takeaways:

  • How media can help attract more clients and increase visibility of your practice
  • How you can earn media coverage yourself before you need to bring on a PR firm
  • The various ways to break into the media like positioning a news-worthy case, tying into the big news stories of the day, tapping into legal trade publications, etc.