Start with trust to drive word-of-mouth referrals for your law practice.

A client service focus leads to more-effective client acquisition and retention as it helps transform a potential client into an actual client, an anxious client into a cooperative client, and a difficult client into a brand advocate.

How is the customer experience focus different from what we’ve been taught to do in traditional marketing and business development? Traditionally, we start with ourselves – our values, identity, purpose and then try to convince potential clients to hire us. But that isn’t enough to turn a client into a brand advocate. The client experience is focused on the client’s needs. How do you identify your clients’ needs?

Ruby Receptionists has figured out the magic formula. And by formula, we mean the Ruby Service Pyramid. Ruby’s VP of Service, Christina Burns, will show you how to use it at this year’s Super Marketing Conference.

We have several other workshops, Keynotes, one-on-one sessions with experts, and valuable networking opportunities lined up in Boston over June 22 – 23.

Register here at the ‘Conference Sponsor’ rate for our 50% discount. For scholarship and other inquiries, email

You can start earning your clients’ trust by following the Ruby Service Pyramid (reproduced below) to demonstrate your understanding of their needs so they bring you more business.

2017 Mark Conf Ruby Pyramid-01

Christina’s exciting and innovative workshop will feature interactive discussion and exercises to show you how to build your own, unique service pyramid.

More about Christina Burns:

  • She has been in the customer service industry for 15 years, and has spent the last 8 years at Ruby Receptionists.
  • She has witnessed firsthand what exactly turns customers into raving fans.
  • She is ready to tell you the secrets of creating lawyer-client relationships that will decrease churn and increase referrals.

Meet Christina and all our experts in Boston on June 22 – 23! Register here at the ‘Conference Sponsor’ rate for our 50% discount.