You can no longer merely “hang a shingle” and expect clients to walk through your door. As competition increases and more and more prospective clients look to the Internet for answers to their legal problems, you need to have your pulse on new marketing strategies. Especially when starting out, you should have a market research plan and marketing plan or to inform what, where and how you will market to prospective clients and referral sources. Your market research will show you whether there is sufficiently robust target market for the areas of practice you select. If there is evidence that your choice in demand in a particular geographic and demographic area, your marketing plan will help you develop brand awareness within your target market.